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Ann Michele Worrall

...Bi-Lingual (English/French), European-based American entrepreneur and business school professor with extensive international experience in
1-strategic international marketing;
2-innovative hospitality concepts;
3-global special events management;
4-customer service issues and
5-intercultural management

Ann Michele Worrall is president of AMW & Associates, Inc., an Atlanta and Paris-based international consulting firm that she established in 1985. She also had an office in Sydney for two years (1998-2000) during the “Olympic” period. The company is primarily active in Europe, Africa, Australia and North America.

Ann Michele has lived in Paris since 1996. At INSEAD, in the International Executive Program, she developed a concept called:
"Le Client est R.O.I. ! (Return On Investment)"
exploiting a Bain Consulting concept which shows that by decreasing customer defection rate by 5% a company can increase profit margins by 25-95%.

Since 1999, she has been developing a prototype of LHQV: "Les Hotels qui Voyagent", a portable hotel concept for large international events like the Olympics.

Among her repeat clients for quality consulting/auditing in Europe, Africa and the USA are Four Seasons, Le Meridien, Groupe Accor's Sofitel, Dorint, Alain Ducasse’s Hotel et Chateaux de la France, Les Hotels de Paris, Novotel, Les Freres Blanc and Club Med. She is a regular guest lecturer and private corporate coach at the Institut Superieur du Marketing in Paris and London for companies likes Chanel, for executives who want to increase their English-speaking skills and leverage Anglo-Saxon cultural differences.

Her specialty is working with French engineers, most recently for Gemplus, Alcatel-Lucent and Hewlett-Packard, to help them become more profit-oriented.

She has successfully integrated into her teaching and consulting such cutting-edge methods as the relatively new psychological concept called EFT (Emotional Freedom Technique) to improve her clients' communications skills.

Ann Michele has lectured in various Parisian universities including INSEAD, ESSEC and HEC on the Executive MBA, MBA and Masters level with students from 55 countries including a group of Chinese MBAs. She has taught Marketing Management at ESSEC-La Défense in the Executive MBA program where her work was evaluated as being creative, innovative, advanced, visionary and progressive. She has taught courses on the following subjects: Marketing Management, International Marketing, Customer Relationship Management, Corporate Strategy, Quality, Management Organization, Future Market Trends in Hospitality and Luxury Products and Services.

Ann Michele launched her career in the corporate travel services business working for American Express, Méridien Hotels and Midway Airlines. She has worked in over 65 countries and four continents as a marketing professional and was instrumental in several startup businesses in the USA. She has spent more than 18 years working in the Olympic movement. She is a member of the Daughters of the American Revolution (descendant of the family of George Washington, Founding Father of the USA.). She has always been an avid athlete, having achieved a Guinness World Record in tennis as well as participating in a marathon (Chicago), a triathalon (Atlanta), a 100 km bike race with Eddy Merckx (Atlanta, 1995), sailing (1st class Mariner Girl Scout) and hiking (Appalachian Trail). Finally, her first international art exhibit (featuring 100 personal collages) is upcoming in Atlanta.

After receiving her BA in Sociology with a minor in French from Eastern Illinois University (USA), she perfected her French fluency at the Sorbonne.

Suggested Program Topics (all are customized to your industry):
"Making the World Turn Profits on Your Axis"
"Global Trailblazing to the Profitability Summit"
"Zen for the Hyperactive Businessperson: Life Balance Issues"
"Meet, Greet, Keep: Identifying your 'Meaningful' Clientele"
(Customer Service and Retention)
"Workplace Wizardry": Creativity, Innovation and Visionary Strategic Thinking
"Global Showmanship": Creating Memorable Branded Experiences from Luxury to "Masstige "
"Leading the Pack in Global Show and Tell"
(Leadership and Motivation)

Ann Michele Worrall is available for keynote speeches, workshops and extended seminars exclusively through the MasterMedia Speakers Bureau.

International sponsors can reach us at the numbers and e-mail location below:
413-529-1769 phone
413-529-7120 fax e-mail

Comments about Ann Michele Worrall

25 March 2007

To Whom It May Concern,

I heard Ann Michele Worrall speak on Customer Relationship Management to 260 people in Paris in March 2007. She spoke easily and knowledgeably about the subject, entertaining us in her affable upbeat style with many concrete examples that captured the audience's attention. She called for questions, was good on her feet responding to them and established excellent rapport with her interlocutors. Ann Michele is an excellent public speaker with a wealth of personal experience to enrich her talks on a broad range of topics.

Constance Konold
Professor and Executive Coach
Eshotel Hospitality Management Program, Paris & London

26 March 2007

Dear Ann Michele,

I think that the most appropriate adjective to describe your speech is "intriguing", as I think that you've really raised interest in your "Le Client est ROI" program. And authoritative as well, because of your background and experience.

Daniel Panizza
“Six Sigma Project Manager” (Customer Care Manager)
Fiat Corporation (England)


13 March 2007

Dear Ann Michele,

On behalf of Marcus Evans I would like to thank you for your input to the Effective Customer Complaints Management 2007 Conference in London. Overall the presentations and the event were highly rated by those who attended, and we have had some extremely positive feedback from delegates who learned a great deal from the experience...

I was personally very happy with the outcome of the conference and was very pleased with the response of the delegates.

Aneta Ogorek
European Conference Producer
European General Management Division
Marcus Evans
Prague, Czech Republic


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MasterMedia Speakers Bureau
14 Laurel Drive, Easthampton, MA 01027-2577
Phone: (800) 453-2887 - Fax: (888) 359-1647

Outside the USA Phone: 413-529-1769 and Fax: 413-529-7120