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Scott Deming

Innovative "Branding" and Marketing expert and author of THE BRAND WHO CRIED WOLF: Deliver on Your Company's Promise and Create Customers for Life (2007)

Scott Deming is a unique speaker with a compelling style. His presentations captivate, motivate and accelerate audiences to a new level of passion and commitment to delivering the Ultimate Customer Experience. And, his programs and processes help companies to achieve their APowerful, Emotional Brand.

In 1983, Scott Deming started his own marketing and advertising company, RCI, which eventually grew into a multi-million dollar organization servicing Fortune 500 companies and many other medium to large corporations across the country. Scott and his firm helped their clients successfully grow their businesses and beat their competition with what could be considered (by the conservative competition) as renegade branding, sales, customer service and communications programs. Not surprisingly, it was this very same progressive thinking that helped Scott's company realize uncommon growth and success over a twenty plus year period and achieve many awards, such as The Business Journal's "Most Inspiring Business of the Year".

Unlike many agency and branding professionals, Scott Deming knew early on in his career that great advertising alone was not going to build and sustain a powerful brand. Advertising was merely an awareness vehicle. If his clients were to truly grow their companies and create a powerful, emotional brand, they would do so by focusing more on relationships. They would do so by creating the ultimate customer experience and turning each and every customer into an evangelist.

Scott Deming's "in the trenches" experience taught him the hard way how to create services, programs and relationships so unique that his own staff, vendors and customers rewarded him with the ultimate prizeBunwavering loyalty. And now with a style and energy unlike any other, he teaches these successful techniques to corporations and trade associations, among others.

Scott Deming's has been featured on television and radio shows, as well as in newspapers and trade publications. He has written articles on the topics of "Brand Building" and "Creating the Ultimate Customer Experience" for numerous magazines, including Entrepreneur Magazine.

If your goal is to deliver that important business message and really make it stick, nobody creates a more memorable experience than Scott Deming. He integrates bottom-line and life changing business content with passion, humor and audience participation to deliver a presentation like you've never seen before. At your next event, discover what thousands of people from hundreds of companies have already experienced.

Keynote and Seminar Topics:
Deliver on Your Company's Promise and Create Customers for Life
Creating that Powerful, Emotional Brand
Turning Your Customers into Evangelists
We're Not as Great as We Think We Are

Scott Deming is available for keynotes and seminars through the MasterMedia Speakers Bureau.

Partial List of Clients:
American Advertising Association
ACE Hardware
Atlanta Bread Company
Benjamin Moore Paints
Carrier Corporation
Centurion Jewelry
Colorado Wyoming Petroleum Marketers Association
Countrywide Home Loans
Delta Faucets
Direct Buy
Gemaire Group
Grand Island Chamber of Commerce
Houston Auto Dealers Association
Hungry Howie's Pizza
Husqvarna Viking
Ingram Micro
ITT Industries
Jackson National Life
Kiddie Academy
Kimball International
Missouri Association of Petroleum and Convenience Stores
Misys Healthcare Solutions
New York Association of Convenience Stores
Ohio Travel and Tourism
PAR Technology
Prudential Financial
Prudential Real Estate
Quality Checked Dairies
Royal Caribbean International
Saxon Mortgage
Scotts Company
Servpro Industries
Shering Plough
Suburban Propane
Time Warner
Verizon Wireless
Wells Fargo First Allied
World Travel Affiliates
Wyeth Consumer Healthcare
References and comment letters are available upon request.

*About THE BRAND WHO CRIED WOLF (John Wiley & Sons, 2007)
Dust jacket text reprinted with permission.

How to create the ultimate customer service experience:
THE BRAND WHO CRIED WOLF shows management, operations, sales, marketing, and customer service people how to combine forces to deliver brand-expanding, blockbuster customer service that creates "Customers for Life"! Stressing a reliance on the simple values and beliefs we learn as children, Scott Deming argues that customer service is simple when we treat customers with the same sort of values we appreciate. For marketing and customer-service professionals, this book explains how to redefine a brand, change perspective for consistent positive customer interactions, create powerful emotional experiences for customers, turn customers into positive PR agents, become a solution rather than a choice, use word of mouth to build brand, and much more. With THE BRAND WHO CRIED WOLF, readers will have a real-world guide to successful brand building and customer interaction.

Copyright 2000-2007 by John Wiley & Sons, Inc. or related companies. All rights reserved.

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